Makeup For Men: Clermen
In the competitive beauty market, the vast majority of consumer spending is dedicated to women’s skincare with giants such as Sephora, Nordstrom and Macy’s leading the conglomerate with billions in revenue between them.
This leaves the door wide open for upstarts like Clermen to find and exploit gaps in the market with nimble and targeted branding.
Focusing on the growing trend of men’s skincare and beauty, this unique brand focuses on a no-compromises masculine approach, promising to add subtle and invisible skin improvements to cover blemishes, dryness and redness whilst working to remove the stigma of a “bloke who wears makeup” with its unabashedly masculine-driven products.
With a skincare regimen inspired by Korean skincare products including a BB creme, matte powders and stealth concealers, Clermen is perfectly positioned for executives and high-powered men who need to look and feel their best without letting the world know the secret to their routine.
“Clermen fills a gap in the beauty and cosmetic industries, allowing men to confidently address the same skincare issues that women have had solutions to for decades. These products are crafted to fix the unique situation that men, particularly executive men, find themselves in where peak professional presentation and self belief can make or break a deal.”
– Joshua Burke, BlockGroup Founder
With this acquisition, the BlockGroup team is incredibly excited to have the opportunity to expand on the work that the founder, Robin, has put into the brand as we grow our line of executive self care products aimed towards improving the lives of everyday men.
With stock currently ready to go from both our US and HK warehouses we’ll be providing an immediate ongoing investment in the digital marketing side of the business as well as working with some incredible talent to bring awareness to these fantastic products.
Leave a Reply